Build a brand that pulls its weight.
By refining your client experience and putting the right systems in place, your brand becomes a tool that saves you time, reduces stress, and supports real growth.
Stand out without burning out.
Business owners often feel stuck chasing trends and changing direction. We focus on what makes you different, helping you attract the right people while building smarter systems that save time, cut costs, and support recurring revenue.
Here's how we can work together:
Business owners often feel stuck chasing trends and changing direction. We focus on what makes you different, helping you attract the right people while building smarter systems that save time, cut costs, and support recurring revenue.
Clarify your positioning, brand voice, and sharpen your message.
Identify how your brand stands out and your competitive edge.
Analyze and improve your client experience to make interactions smooth.
Identify opportunities to build recurring streams even when you’re not working.
Discover ways to streamline operations and reduce unnecessary costs.
Gain clarity on priorities and what deserves your focus moving forward.
A fully managed, expert-led branding experience that combines strategy, creative direction, and complete brand development from messaging and positioning to design, marketing, and launch, delivered through a collaborative process for a fast, professional result.
Define your messaging by clarifying your brand voice, tone, and core communication pillars.
Identify how your brand stands out in the market by defining your unique value, niche, and competitive edge.
Analyze and improve your client experience to make every interaction smooth and memorable.
Visual identity design including logos and brand assets.
Copywriting, photoshoots, and website development.
Social media direction and recurring revenue strategy.
Words from happy clients
“Within 3 days of launching, I booked a party and 2 festivals! Orders are coming in consistently. Everything you’ve done to help me is so appreciated. I wouldn’t have gotten this far without you.”
Jamie Lingerfelt – Owner, North River Hats & Co. in Parrish, FL
Since launch, North River Hats & Co. has gained over 1,000 followers on TikTok and receives custom apparel orders daily.
“Phenomenal! Before the design phase began, Barbara spent a lot of time learning about my practice and understanding my vision for the firm. Thank you!”
Christine Benedum – Benedum Law in Philadelphia, PA
Benedum Law grew from a coworking space to a thriving Chestnut Hill office.
“Thanks for all your guidance with the branding process over the last month. You are wonderful! Our dashboard looks fantastic.”
Emily Hendershot – Board Member at ITCC in Chicago, IL
ITCC now has over 400 members and 5 task forces driving initiatives to support tech certifications.
“From the very beginning, Barbara took the time to really understand our vision and made it come to life in a very timely manner. I could not have asked for a better experience. A pleasure to work with!”
Jake Boyd – Owner of Bredenbeck’s Bakery in Philadelphia
Bredenbeck’s Bakery recouped their investment 2 weeks after launching. Online orders increased 25%.
Hi, I’m Barbara DiLisio, a brand and web designer based in the Philadelphia area
Since 2014, I’ve been running Wicky, a design agency that partners with small to mid-sized businesses to create strategic solutions that drive results and save money along the way.
I approach branding differently.
It is not just about making your business look good, because looking good is not enough. I care about what is underneath that. How can we make your business a valuable asset that can make you money even when you aren’t working?
Together, we get into the details. We refine your client experience, uncover ways to stand out (that aren’t just social media), and build digital systems that support your business instead of draining it. The goal is simple: to help you save time, money, and your sanity. Running a business is hard, and I know that from experience.
Frequently Asked Questions
Why should I work with you?
With over 20 years of experience helping brands develop effective strategies, I bring a thoughtful, results-driven approach to every project. For the past 12 years, I’ve led my own design agency, Wicky, focused on helping small businesses grow into valuable, profitable assets.
My work is highly personalized — you’ll receive one-on-one guidance tailored specifically to your business, not generic, AI-generated advice. I’m a strong advocate for independent businesses and believe they’re more important than ever in today’s landscape dominated by large corporations.
That said, I only work with a select number of clients at a time. The right partnership matters. Reach out and introduce yourself to see if it’s a good fit.
What types of services do you offer?
I offer brand consulting and design services for small to mid-sized businesses that are ready to grow with intention. My work goes beyond aesthetics. I help businesses strengthen their positioning, refine their messaging, improve customer experience, and build systems that support long-term, sustainable growth.
Whether you’re looking to attract more aligned clients, streamline operations, increase profitability, or create a more cohesive brand presence, I provide strategic guidance and thoughtful design tailored to your specific goals. From brand identity and website design to business strategy and client experience, every element is created to help your business operate more effectively and stand out in a meaningful way.
What industries do you work with?
I work with clients across a wide range of industries, bringing a strategic and adaptable approach to every project. Over the years, I’ve developed particular expertise in retail, health, beauty, and finance, helping businesses in these spaces build stronger brands, connect with the right audiences, and create more sustainable growth.
Because each industry comes with its own challenges and opportunities, I tailor every strategy to the specific needs of the business. Whether it’s refining a customer experience, elevating brand perception, improving messaging, or creating systems that support long-term success, my focus is always on building brands that are both impactful and profitable.
What is included in the consulting call?
The consulting call is a focused one-hour strategy session designed to give you clarity and direction across the core areas of your business. During our time together, we look closely at your positioning in the market, refine your messaging so it speaks directly to the right audience, and identify what truly sets you apart from competitors.
We also explore your client experience from first touchpoint to long-term relationship building, highlighting opportunities to improve how clients interact with your brand. In addition, we look for practical ways to increase efficiency in your operations and uncover potential for more consistent, recurring revenue.
By the end of the session, you will have clear, actionable insights you can implement right away to strengthen your brand and support more sustainable growth.
What is included in the white glove service?
The White Glove Service is a comprehensive, end-to-end branding experience designed to take your business from concept to a fully realized, market-ready brand. It combines strategy, creative direction, and execution to ensure every element of your brand is aligned, intentional, and built for long-term growth.
This service includes brand positioning and messaging, visual identity development, logo design, web design, and marketing direction. It also covers launch planning so your brand enters the market with clarity and confidence. Depending on your needs, it can include copywriting, photoshoot direction, and social media guidance to ensure every touchpoint feels cohesive and professional.
You receive a complete set of deliverables that are tailored to your business, including everything required to present a polished and strategic brand presence. The goal is to give you a fully built system that not only looks refined but also functions effectively in attracting and converting the right clients.
How much do your services cost?
The one-hour consulting session is $300. White Glove Services begin at $20,000, with pricing tailored to the scope and specific needs of each project.
Let's Work Together
If you’re ready to build a brand that pulls its weight, fill out the form below to get in touch. I do my best to respond within 24 business hours. I look forward to hearing from you!